TMZ noticed that the company that owns the trademarks to Beyonce's and Jay-Z's names, recently filed paperwork to obtain the trademarks on those 2 names.
The trademarks ensure that nobody can sell products that bear those names for the free publicity.
The couple have been very tight-lipped about the new additions to their family.
Rumi is the name of a 15th century Persian poet; Sir, of course, is a title and honorific in many countries and cultures.
source:tmz
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